It explains how your team should engage with prospects, what activities are necessary for closing deals, and how they should be executed. Playing the game of sales without a plan is like showing up to a basketball game without knowing the rules or any plays – you can do it but it will be hard to win.Ī strong sales play system enables your team to win more business by providing them with a blueprint for success. But many teams struggle because they don’t have a consistent and predictable way to close new customers. Sales teams are always under pressure to meet ambitious revenue targets. It suggests what to say and do during each step in the process so you can engage with potential customers and convert them into closed deals. Companies use the sales play methodology to help their marketing professionals work with their sales team.Ī great sales play helps you create value for your customers by offering them solutions to their problems, challenges, or needs.
Salespeople have been playing the game forever, but now the term sales play is being used by companies who are looking to create a systematic approach to selling.
Sales play is an integral part of the sales process.
